Users will soon have a new feature that enables them to cut down on the amount of AI-made content appearing in their timelines. This initiative comes as the company disclosed that it presently contains more than 1 billion content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global release. This shift coincides with a surge in AI-generated material, spurred by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A significant portion of this material is considered mass-produced AI material, a term for inferior, mass-produced content that is often absurd or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from AI artwork to educational videos, and we want to give people the option to see more or less of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The platform announced that there are currently 1.3 billion videos on its app labeled as artificially created. In total, more than 100 million videos are uploaded to the app every day, making AI content a minor percentage of its total content library.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of artificial media they see by using the content preference option in the platform and selecting AI-made media. Other topics that are already be controlled under the setting cover news, fashion, beauty, and choreography.
Platform Guidelines
Its guidelines mandate users to label “realistic” AI-made content, and it bans dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be deleted under its community policies.
In addition, the platform will now add an “AI-made” label to content made using its built-in AI features, or flagged by an collaborative effort for spotting content made by AI. This action is designed to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is also introducing a two million dollar AI literacy fund for specialists and groups to develop learning resources about responsible artificial intelligence. This program will support educational bodies dedicated to educating computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, during discussion over intentions to make redundant hundreds of safety staff in Britain. The company is set to eliminate hundreds of positions in its trust and safety team in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most harmful content prior to it is viewed by people. The company reported a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”